Style With Substance S2 Episode Two Proudly Made in Africa
All Images: Yala Jewellery
Products made in Africa are enjoying a resurgence thanks to pioneers like Audrey Migot-Adholla. On this weeks podcast, she spoke to us about her brand Yala Jewellery and why she is proud that it’s made in Africa.
Series Two, Episode Two
Made in Africa
Based in Audrey’s mother country Kenya, the brand employs artisans, all of whom are not only paid a fair wage but are empowered through the community and work that Yala brings. Audrey is passionate about running a brand with strong social values, and one that also challenges the inaccurate preconceptions that those outside of Africa have about what the people there make. I’m sure some of us here could admit to dismissing ‘Made in Africa’ as a sign of cheap workmanship. However this couldn’t be further from the truth. The skill involved in creating Audrey’s designs is highly coveted and being a jewellery maker at one of Yala’s workshops has a waiting list.
An Empowered Workforce
Audrey is here to champion Kenyan design and craftsmanship, not to mention empower her supply chain. And she has a pretty unique way of doing business which she talks about later in the conversation. Audrey knows her artisans personally and visits the workshops as often as she can. Ensuring that the people in her supply chain are supported is vital to the success of Yala Jewellery. I also learnt more about her B Corporation certificate and something interesting about ice cream, but I won’t spoil the surprise. Take a listen now.
“For me to be successful, the artisans who make my products should also be successful.” – Audrey Migot-Adholla, Yala Jewellery
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