Our Manifesto

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For you and the planet. Consideration for the people who make the products we consume and the people that consume them.


Reduce consumption, reduce waste, reduce the bullshit.


A new narrative for contemporary lifestyle content.


Socially kind and accountable.


Honest, real content for honest, real people. That’s why we don’t do photoshop.

* It’s no secret that fashion and sustainability are areas dominated by white privilege. I do not believe that it is right to discuss ethics and sustainability without first discussing racial discrimination because the two are intertwined. So too are sustainability and privilege. 

In the arena of fashion, we have a very tangible influence on the way in which black people are portrayed and how they feel included within society. It is not lost on me that I have benefitted in my life from the privilege of being white, and I have always felt a responsibility to use my privilege to uplift the voices of others in the industry. Despite this, while difficult to accept, I know that I have played some role in enabling the systemic racism that all white people are a part of. In order to move forward we need to accept that each of us has played a role in this and have to realise that we as Global Citizens must strive to be anti-racist.  

From inception, The Vendeur have made it a priority to ensure that the images and products we share are representative of all people. It is important to us to share stories and experiences, and work with brands that are founded by and made up of people of colour. We continue to do this while working closely with brands to make sure they include models of colour within their brand, product and lifestyle imagery. It is important to do this in a way that is honest and not tokenistic and we are committed to doing this. However, we understand that we can, and must do more. 

Our team is very small and exclusively white which is something that I am painfully aware of. As we grow, we are committed to actively including more voices in this space, because it was designed to be a space for all.  

We stand in solidarity with our black family around the world. We have all failed you, but we now hear you clearer than ever. It shouldn’t have taken this long, it is unforgivable. But, let us prove to you that we have the strength and courage to admit our wrongdoings and move forward as your allies, your partners, as one. 


Lucy Kebbell 

Founder of The Vendeur 

“Sustainable development is development which meets the needs of the present without compromising the ability of future generations to meet their own needs.”

 Gro Harlem Brundtland, 1987

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