Style With Substance S2 EP17: Building Sustainable Brands
More than ever, we need brands that solve a problem. Shannon Lohr helps would be sustainable brands do just that. Her company, Factory 45 is a fast track for sustainable businesses to thrive.
Series Two, Episode Seventeen
At The Vendeur we work with a lot of small sustainable brands and we truly believe they are the future for a more sustainable world. However, it’s not easy owning a brand. And this year, a pandemic and world wide lock down made it even harder! So we thought it was appropriate to speak to someone who knows about building and sustaining brands. Shes done it herself and now she helps other people to realise their dreams.
Sustainable Fashion Accelerator
Shannon Lohr is the Founder of {r}evolution Apparel and her experience inspired her to go on to start Factory 45, an online accelerator programme for sustainable and ethical brands. We talk about success stories like capsule brand Vetta (right) and size inclusive label Poppy Row. This episode isn’t just for brands or aspiring entrepreneurs, it’s also a handy inside look for consumers as to what a sustainable brand goes through to bring you a product and why they make the decisions they do.
Image: Factory 45 Alum & Mentor Candace Johnson of 925 Babe
The Importance of Transparent Fashion
Shannon believes that there is no such thing as perfectly sustainable. She’s a big fan of ‘progress over perfection’. Which is why it’s so important to have honest and open communication when marketing your brand. If your products aren’t as sustainable as you would like, tell your customer. Explain to them how you are working to make your product better and include them within the development. While I have Shannon, I ask her the ugly question. Why are you helping brands create more stuff, and so far she’s the first person to give me a credible answer.
Thank you to our fabulous guest, Shannon Lohr of Factory 45
Mentioned in Episode
Alumni stories on Factory 45 // Market 45 // Fashion Revolutions 2020 Fashion Transparency Index // Earth Overshoot Day // Organic Cotton – Organic September With Soil Association // The Societe Group // More Information About The Societe
Series Credits
Host Lucy Kebbell
Theme created by Joe Murgatroyd
Did This Put A Smile On Your Face? Why Not Subscribe?
If you enjoyed this then theres plenty more on our email newsletters that you'll love. Whether you're a sustainable newbie or an eco conscious pro, our bi monthly emails will inspire you to live sustainably and ethically.
