The Best Organic Makeup Brands
TIRED OF COMPROMISING BETWEEN IMPECCABLE PERFORMANCE AND A LIST OF INGREDIENTS THAT DOESN’T MAKE YOU CRINGE AT? NO NEED TO GIVE UP – YOU CAN HAVE IT ALL! HERE OUR GUIDE TO THE BRANDs RIDING THE WAVE OF THE NEW MAKE UP RENAISSANCE.
Organic Beauty means cosmetic products formulated by using organically farmed ingredients. Like organic food products, these ingredients are grown without the use of Genetically Modified Organisms (GM), herbicides and synthetic fertilisers. They’re cruelty-free, don’t contain parabens nor synthetic colours, dyes or fragrances. BUT – more importantly – they have higher levels of antioxidants (up to 60%) and literally help in making the world a better place. Think twice if you believe makeup is vain! If we’re starting to comprehensibly get more concerned about what we put in our bodies, we shouldn’t underestimate the impact that our make up have on our skin: let’s not forget that it’s our body’s biggest organ! Forget powdery faces, mascara that is crumbling into lumps and lipsticks that won’t survive drinking a glass of water. These products have more pigments and higher quality ingredients that make mainstream chemical solutions look unappealing and – honestly – nonsense. Here there’s our all-stars selection of the best Organic makeup brands: we’re now approaching what looks like the golden age of Organic Beauty.
Have fun with it, and get inspired!
FIVE BEST ORGANIC MAKE UP BRANDS
Vancouver born Ilia founder Sasha Plavsic is following a family tradition. Her mother, a true pioneer in health and wellness at that time, sought out homoeopathic remedies to help heal her brother Zac from his acute asthma and allergies, who later went on to compete in sailing in the 2008 and 2012 Olympic Games. You’re guessing what resulted from that? One of the best Organic make up brands, with beautiful, highly performative products formulated literally from scratch, with packaging is beautiful and sustainable wherever possible.
James Walker, the mind behind W3LL PEOPLE, a proudly self-proclaimed tree-hugging entrepreneur, but also an elite makeup artist and cosmetic dermatologist who believes that makeup should be considered as proper self-care. With premium natural ingredients formulated to last, without creasing or fading, they will make you never look back to that conventional foundation you swear you couldn’t live without. They’re here to deliver a truly natural “no-makeup” look, thanks to premium non-toxic formulas that create flawless coverage an unbelievably light texture.
RMS Beauty starts from a first-hand experience in the fashion and makeup industry, and it shows. These incredibly pure products know what good coverage and anti-ageing (or as we would say: better ageing) mean. Their explicit aim is to create non-toxic products that actually heal and nourish the skin. RMS do this by chemically studying every component and how each raw material reacts when being processed. Each product is formulated with raw, food-grade and organic ingredients in their natural state. This allows their living, healing attributes to penetrate and rejuvenate the skin. The packaging is minimal, recyclable or reusable – and looks fantastic too.
Vapour is one sleek, stunning brand, making organic ingredients look sexier than ever. Its founders, Krysia Boinis and Kristine Keheley, lead the evolution of clean colour cosmetics.
In this case, aesthetics means consistency, they use 50% renewable energy at their headquarters, manufacturing, warehouse and research facilities in Taos, New Mexico. They’re working on increasing that percentage every year, for the next three years, to reach the goal of 100% daylight solar by 2022. That’s why Vapour formulated 97% of our products without water. This means that they have less impact on the environment, they’re more durable and have a higher percentage of pigments – which means better performance. 100% of their lip products are waterless: we had to suggest one!
This pioneering makeup brand is celebrating 10 years of being carbon neutral, by offsetting 100% of their carbon emissions. They have been a member of 1% for the Planet since their very first start, and donate 1% of their annual gross revenue (sales, not profit) to grassroots environmental organisations dedicated to protecting our Planet. Do you think that’s enough already? Well, their packaging policy is designing refillable compacts that hold magnetic pans for easy on-the-go application. They can easily be swapped out for a new pan when your product runs out. And yes, they have the best minimal natural ingredients with the highest performance, which have never been tested on animals. We couldn’t ask for more.
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