Best Maternity Wear

Image: Storq

Shopping for maternity wear can be a bit of a nightmare, especially if you are looking for ethical and well made pieces. Trust us when we say, they weren’t easy to find! Here are the best Maternity Wear brands just for you.

If you are a new or expectant mother, you’re probably questioning the origin of just about anything that goes on yours or your babies skin. Is it organic? Have natural or non toxic dyes been used? How were the female workers at the company treated? Added to this is the pressure to not buy too many new things and contribute to rampant overconsumption. In this case we love renting maternity wear as a solution. We’ll touch on this in more detail in an upcoming post.

There is no one stop ethical maternity shop unfortunately. Therefore we have put together a handy guide to maternity brands that you can trust. Plus they all look great, allowing you to find pieces to match your style and slot effortlessly into your existing wardrobe.

Best Maternity Brands


When you’re pregnant, finding stylish, well made basics becomes so important. Storq began with a simple 4 piece capsule collection to help ladies with growing bumps navigate their wardrobe without spending loads of money. The ethically made range has since expanded to include beautiful slip dresses, jumpsuits and bras. They also understand that even though their pieces are designed to stretch the whole 9 months, you might not want to keep your item forever. So they gladly accept your used pieces which they then pass onto the Homeless Prenatal Programme in San Francisco.

Tank Dress, $92, Storq

Olli Ella Wares

When Olli Ella co founder Chloe was travelling with her family, she struggled to pack for herself. While in Vietnam she had a local tailor create a simple button down dress which she wore every day. The Ware range is inspired by that first dress. Designed to be worn during pregnancy, breast feeding and beyond, it is deliberately simple. Wear it buttoned at the front when feeding, or at the back when not. All of the pieces are created from organic cotton and come in a range of soft but pretty tones. There are even matching dresses for your little one too.

Cassia Dress, £95, Wares by Olli Ella

DL 1961

Let’s face it, finding decent maternity jeans that won’t fall apart after a few wears and washes can be tricky. DL1961 has a modern range of great denim styles that go far beyond the usual skinny jean. Plus their denim is ethically made, using plant derived dyes. Mother’s to be will be happy to learn that no toxic dye processes are used. Even better, through their painstaking efforts, they saved apprx 50 million gallons of water in 2018, with 98% of the water recycled after use.

Lara Maternity Cropped jeans, $179, DL1961


Boob is designed for pregnancy and beyond, with practicality at its heart. So if you’re a jeans and t-shirt kind of gal, you’ll love their range of simple GOTS certified cotton tops. Many double up as nursing tops for once your baby is born, making them a worthwhile investment to last after pregnancy. They also offer beautiful but comfy loungewear options. Boob places special emphasis on fair production methods. Their strict Code of Conduct is upheld by the factories they work with in Portugal, Turkey, Greece, India and Morocco.

Breeze Dress, £84.99, Boob


British based lifestyle label Bamford have been making stylish, sustainable clothing for years. They don’t have a specific maternity range however many of their styles are cut in a way that’s roomy but elegant. We also love that they only use responsibly sourced natural fibres. So if you only want to wrap your baby bump in the best, Bamford is a great place to start. The pieces are so well made they will last beyond pregnancy. We guarantee you’ll be the yummiest looking mummy at the school gates.

Blessings Shirt x Injiri, £350, Bamford

Jojo Maman Bebe

Jojo Maman Bebe has been providing quality children’s and maternity wear since it’s inception in 1993. Since then they have worked hard to be a company that mothers can trust, recently becoming a certified B Corp. Their range of functional but pretty maternity wear makes adding to your pregnancy wardrobe a breeze. You’ll find everything from day wear and outerwear to pjs, swimwear and activewear, all at accessible prices.

Printed Dress, £45, Jojo Maman Bebe

Pour Les Femmes

While not technically a maternity label, we have long been a fan of Pour les Femmes easy, voluminous silhouettes. Their simple linen dresses and night shirts have plenty of room for your growing bump. Crucially, linen is not only less impactful than cotton to grow, but it’s very breathable. It is also temperature regulating making it really useful if you feel hot and flustered in the summer months. The elegant and simple designs can then be worn post pregnancy.

Open Collar Linen Shirt, £275, Pour les Femmes at

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