Our Manifesto

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For you and the planet. Consideration for the people who make the products we consume and the people that consume them.


Reduce consumption, reduce waste, reduce the bullshit.


A new narrative for contemporary lifestyle content.


Socially kind and accountable. 


Honest, real content for honest, real people. That’s why we don’t do photoshop.

“Sustainable development is development which meets the needs of the present without compromising the ability of future generations to meet their own needs.”

 Gro Harlem Brundtland, 1987