New Fashion Brands to Watch

We’re always on the lookout for the next inspiring fashion brand. This is our pick of the most exciting new fashion brands to watch for Autumn.

With the start of the new season comes the excitement of new styles, trends and designers. We’ve scoured Instagram for what’s new, for the disruptors and innovators that are pushing the boundaries of design. But don’t be fooled, it’s all seriously wearable. From elegantly eco wardrobe staples to outrageous reused scarf dresses. There’s something for everyone. Here are our favourite labels to watch for Autumn.

Bite Studios

With fabrics consisting exclusively of natural fibres, Bite Studio’s collections are slick and minimal. Simplicity is key, every piece is lovingly designed and tailored in the East London Atelier to be perfectly wearable, and most importantly, timeless. Founded in 2015, the label is based in London and Stockholm, their Scandinavian sensibility is a strong theme that runs through all of the pieces. We dare you not to fall in love with everything.

Organic wool trench coat, €1,100

Marine Serre

The new girl on the block, multi award winning designer Marine Serre is disrupting the catwalks of Paris. Her Futurewear collection is exactly that, her vision of the future of fashion. Featuring recycled silk scarf dresses and old gym balls repurposed as handbags. When she’s not tackling creative ways to up cycle materials, she’s making petite women like herself the unexpected focus of her collections.

Upcycled scarf dress, £1,715 at

Feith Club

If you’re looking for a fresh approach to vintage and deadstock fabric use then Tracy Feith is your man. Having previously dressed Michelle Obama, he knows what he’s doing. Growing tired of fast fashion, his new venture Feith Club, is looking to build longevity into women’s wardrobes. By only making one or two pieces from vintage fabrics they become more exclusive. So it’s highly unlikely you’ll see anyone else in your Feith dress. We’re convinced his line is a cult classic in the making, so hurry, his pieces are only available to buy via his Instagram account.

Amber Heard wears Feith Club


Made in France, this simple but oh so sexy range of dresses was created by Emma Reynaud in 2018. Emma works exclusively with Okeo-Tex certified fabrics. This means you can be sure that they haven’t been produced with or contain any chemical nasties that could be absorbed by your skin. Which makes sense because her clothes are designed to be comfy and seductive. We love the subtle sexiness of the peekaboo Tchikiboum floral dress.

Tchikiboum Floral Dress, $335.39

Cecilie Bahnsen

Only good things come out of Scandinavia and Cecilie Bahnsen is no exception. Based in Denmark, her romantic collections consistent of exquisitely handmade pieces, finished with painstakingly detailed traditional techniques. It’s impossibly pretty, we predict her collections will be the first choice for fashion conscious Brides next summer.

Cotton open backed blouse, £520 at Net-a-Porter

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